FatherTiresius
Watcher of the Skies
- Joined
- May 4, 2002
- Messages
- 1,364
It's not an issue of having enough tobacco; recent crops have been good so there's plenty of tobacco on hand. But converting that tobacco into cigars is a different story. To ramp up production, new rollers have to be added to the lines. And you can't train rollers overnight. So this is why I say quality is going to take a hit initially. Eventually they'll get their stuff together and the quality will return, but in the short term prices are going to go up and quality is going to go down. In the long run things should be better. The Cuban cigar craze that is going to sweep America initially will fade out and prices overall will go down. Also more competition in the market will improve non-Cuban cigars and Habanos, S.A. will realize that people will not buy Cubans simply because they're Cubans.
A different issue that hasn't been touched on yet in this thread is what is going to happen to the brand names? Most of the old traditional Cuban brands (Monte, Partagas, Punch, etc.) are licensed in the US by other manufacturers. How will Habanos sell Punch, for example, in this country since the name is already trademarked by someone else? This is going to be a real mess and will have to be solved before we ever think about lifting the embargo. Cubatobaco is already in a lawsuit with General Tobacco over the Cohiba name, presumably gearing up for the day the embargo is lifted. But there are over a dozen such brandnames that must get resoved somehow. IANAL, but this just looks like a big alligator pit to me.
A different issue that hasn't been touched on yet in this thread is what is going to happen to the brand names? Most of the old traditional Cuban brands (Monte, Partagas, Punch, etc.) are licensed in the US by other manufacturers. How will Habanos sell Punch, for example, in this country since the name is already trademarked by someone else? This is going to be a real mess and will have to be solved before we ever think about lifting the embargo. Cubatobaco is already in a lawsuit with General Tobacco over the Cohiba name, presumably gearing up for the day the embargo is lifted. But there are over a dozen such brandnames that must get resoved somehow. IANAL, but this just looks like a big alligator pit to me.