My buddy used to drink Stella and other light lagers exclusively. He couldn't take anything heavier. Any hint of hops and he'd pull the stinkface and nearly gag. Being of Japanese blood, he took a vacation there to visit family and introduce his fiancee. After a whole trip of nothing but Sapporo and Asahi, he was dying for anything with flavor and couldn't take another bottle of light lager. He's been on the hops since and it amuses me considering we spent about a decade as friends with him refusing anything not Sapporo, Stella, or Heineken.