Thats a sweet looking B&M
Looks can be deceiving. I am pretty sure the owner is a young adult child of someone wealthy, and this is his or hers playland (er I'm mean first business). So it's always playing loud hip hop, until I highjack the jukebox while I'm there. They rarely play the game audio, and it's hard to hear it when they do. The main projection screen is low quality. It sometimes has crazy colored disco lights shooting around. And yet it's a cigar bar and so most of its clients are older men. I know they'd love to sell more hookahs, again trying to be young. It's bizarre.
My other theory is the owner is largely absentee which seems very possible and has no idea that their young staff play music they like very loudly and don't really care about customers etc. or both.
I think we only go because it's cheap. There's no way it's turning a profit. Too bad, it has great potential. It acts like it's in a big city like NYC, but it's in Worcester (pronounced woost-ah and often joked to be a dump in Massachusetts). The owner doesn't seem to understand that they need to cater to the actual market of customers and not hope to attract the nonexistent customers it desires. Most young people in Mass. don't smoke. Some towns have actually issued generational tobacco bans that state if you were born after 2000 you are not ever allowed to purchase tobacco.
It's never super busy. The humidor is horrible, but you can BYOC with no cutting fee as long as you buy one beverage.
It's probably too big too. There is not much socialization among patrons, which I think is usually common at cigar establishments.
Meanwhile there's another place a mile away that's jammed packed and super expensive (all cigar prices are double the MSRP, per the owner himself).
It's really a shame though. All it needs to do is fix its main tv and related audio; sell off the few clubby light sets it has along with the related dumb speakers they rarely use, and get rid of the jukebox or change the default channel to something more suitable for a cigar club and maybe care about the humidor if you want some more revenue and at the same time once that is fixed, stop allowing people to bring their own. All easy fixes, but they seem to think they're destined to become this generations Studio 54 (in central Massachusetts of all places).
Here's the real kicker the other cigar bar I mentioned that's expensive; on certain nights, it is actually very popular with young college students and professionals.