moki
el Presidente
- Joined
- Dec 16, 2003
- Messages
- 9,418
I agree with alot of what turk said. The term limited and the hype that goes along with it is putting alittle extra money in someones pocket.I fell into the same hype with the opus that took years to get out of. Eventually I took a step back and said why am I going out of my way and paying twice what I normally do for a cigar that isn't twice as good! But, that's all part of the game and next year they will come out with another anniversary that will be even more "limited" and more expensive. They would be stupid not to. What makes this more expensive than the 40th or the PAM?
This type of marketing goes on everday in order to get every penny they can out of the consumer and it works.My examples:
playstation 3
Nike air Jordans-or any tennis shoe but this is the most extreme
iphone
Blu Ray DVD Players
All of the examples are made over seas for next to nothing but sell for hundreds of dollars in the states. We love something new or limited.Anyway, let me get off my soap box. I hope I haven't offended anyone with my rant I was just thinking and typing. All that matters is that the person is happy with their purchase.
Not very good examples, really, all things considered. The Playstation 3, for instance, despite the hype, has not sold particularly well. In fact, it's been rather panned in the industry. Nintendo is positively crushing the Playstation 3 in terms of sales, and the XBox is as well.
So that's actually a very good example of where hype is not enough. Every cigar manufacturer under the sun puts out limited edition this, and anniversary that. There are two reasons for this:
1) You're right that marketing a limited edition cigar often makes people want to obtain it
2) Cigar manufacturers really do use limited select tobacco to make these cigars; they really can't just make as many of them as they want
But the thing is, there are really only a handful of companies that put out limited edition or hard to find cigars that people bother spending the effort to hunt down and acquire. Habanos SA, Fuente, Padrón, and arguably brands like Tatuaje and La Flor Dominicana... but the latter two are not quite in the same category as the first three.
...and yet you will find that just about every cigar manufacturer under the sun makes limited edition cigars. If it's all about the the hype and nothing else, why does it only really "click" with a handful of manufacturers? Clearly there is something else going on here.
That something else is the combination of a quality and a limited release. So to discount it as "pure hype" I think is a bit nonsensical.
To touch on point #2 above, here's a perfect example. Litto made his Small Batch No.1 cigars... and he really did only have enough wrapper and tobacco to make that small limited release. Was it hype? Partly, but it was clearly more than that. It really is a limited edition cigar.