Feb. 21, 2007
Well, you just KNOW I had to chime in on this one now !!
It does not surprise me in the least that they canceled on you. Even though the event is only two weeks away, hey I was let go on a Saturday night at 7pm after having been working that day since 3pm - go figure. They did not feel comfortable with you guys going to the suppliers(s) asking for free stuff I assume. That is not the most important point here though. What they just did is totally alienate an entire group of loyal cigar smokers (their target audience) plus, all others who read the threads but don't attend HERF's per se. As someone mentioned, you guys not only give out "free stuff" but purchase cigars from the humidor (although the selection is WAY down since I left), you also buy food, drinks, etc. The last HERF you had their back in July 2006 generated $3000 for them on a Saturday afternoon! $3000 on a hot Saturday July afternoon is a grand slam home run for that place. They are dead as a doornail on the weekend days so this is simply found money. My guess is that given the size of the group you would be generating the same if not more revenue this time around.
When I left in mid January they had three humidors. One was totally shut down and empty. The remaining two were about 30-35% full. I have not been there since so I have no idea what the inventory looks like. They were selling about 45-50 different SKUs when I started and were down to maybe a dozen when I left.
I suggest you take the not only the HERF but your business somewhere else. The only other place that I know in the area (Massapequa) that can accommodate a group of this size is Margiotta's Cigars in Massapequa. The owner (Joe?) just called me on Monday - talk about irony. Here is their link -
http://www.licigars.com/. They have a back room that can hold 30-40 people plus a very small front area that seats 5 people or so. A very nice selection of cigars and accessories as well. They do not serve food per se but their is a pizzeria and deli across the street. Plenty of parking and a very nice place to hang out. Nice big chairs, sofas, big screen televisions, etc. plus beer! Give them a call and see what they say. The other place is Stogies and Tales in Farmingdale. Here is their link
http://www.stogiesandtails.com/ - but 30 people would be a bit tight. I would call to confirm for both places. Please be sure that you mention my name at both. If you need me to reach out to them just let me know and I will call them today.
As for Maxwell and Dunne's, their actions speak for themselves. They are very shortsighted in their business acumen plus they simply are not marketers. They had one but they got rid of me. So let them do what they think is best for their place. They had an opportunity to have 30-40 true cigar lovers in their place on a cold Saturday afternoon, make several thousand dollars and keep their customer's happy. But why do that?
Let me know how this turns out 'cause now that it is NOT going to be at Maxwell's I will definitely be attending.