AVB
Jesus of Cool, I'm bad, I'm nationwide
- Joined
- Nov 14, 2003
- Messages
- 23,580
what to get me.
Brown-Forman is launching a new program to sell personalized barrels of
Old Forester Bourbon for $7,500 each, according to local news reports.
The process involves master distiller Chris Morris choosing three
barrels from over 200 (a day’s production volume) in Old Forester’s 4-
to 6-year-old inventory, and then walking customers through a tasting of
the three barrels from which they may choose. A barrel holds about 220
bottles, making the price per bottle about $34. Brown-Forman also does a
similar barrel program for Jack Daniel’s.
Brown-Forman is launching a new program to sell personalized barrels of
Old Forester Bourbon for $7,500 each, according to local news reports.
The process involves master distiller Chris Morris choosing three
barrels from over 200 (a day’s production volume) in Old Forester’s 4-
to 6-year-old inventory, and then walking customers through a tasting of
the three barrels from which they may choose. A barrel holds about 220
bottles, making the price per bottle about $34. Brown-Forman also does a
similar barrel program for Jack Daniel’s.