I really didn't either...because if you think about it, here's the nitty gritty on the following numbers IMO:
Member pays $1200/yr. for a membership (now that he's got his license, prices doubled).
That's an average profit of $3.28/day out of that member, average profit of $23.07/week. Not too bad I suppose.
Now, you take the average Joe who can't afford to put up $1200 dollars for his membership, but if he continued the "Day Pass," the numbers would be the following:
Customer pays $10 to get in, maybe even $15 now because of the liquor. Average consumer is there, they're probably going to purchase a cigar that averages anywhere from $10-$20 dollars (thank you CA taxes), and the Lounge gets exposure (AKA "Free Advertising") from the customer's good experience there!
You take all of that, average it that the consumer will go there maybe once a week or so, that's an average profit of $17.09/day out of the consumer, average profit of $30/week.
So hands down, if Zarka's kep their policy of "Day Passes," they will make more money off of the pass than they would on their average member... It just seems foolhardy to me, and as I told Beyond the Band last night, "We have witnessed the beginning of the end...of Zarka's."
And Stinki, you always treat us like gentlmen when we go to your place. I'll be there more often.