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Booker's Bourbon Price Increase

57Strat

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Joined
Jan 14, 2001
Messages
2,815
Beam Suntory is increasing Booker's MSRP to $99.99 in 2017 and going from six releases per year to four. Good time to buy before the price adjustment.
 
Any reason why? This makes me sad.

Sad indeed.

They believe it is undervalued in the current market and are leaving money on the table. A good bourbon that is always available at a reasonable cost, especially when on sale. Looks like those days will be gone shortly.
 
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I don't have any Booker's and I think the price here is already over $50, but always been that way. Will have to look at getting one.
 
Booker's is fine. At $55-$70 it's probably worth it. At $100, I have no reason to buy it ever again. Way too many great bourbon's out there for half as much, and every bit as good.
 
First it was Elmer T Lee, then it was WL Weller, now it's Eagle Rare and Booker's
 
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I just got an email for people to enter a chance to buy a bottle of Bookers Rye at 299 at a local spot in Denver.
 
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