Found this on the cigar family site...
Im sure this still applies to the Anejo's as well
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Our View On Price Gouging
by Carlos Fuente Sr.
The following is our company's position on pricing as related in a letter to our retailers.
May 28, 1998
To all authorized Fuente Tobacconists:
"In Good Faith" is a phrase often used between parties when embarking upon an agreement or venture that involves arrangements or understandings which requires a degree of mutual trust.
In selecting our favored retailers for the sales of Fuente Fuente Opus® we had this at the very top of our criteria. We felt it necessary to select people that would sell our product with pride and honor.
In reviewing our selections we find that the greater percentage has lived up to our expectations and we have every reason to be proud. However, as we read our e-mail and our regular mail we find that there are some disappointments in our choices, all created by a word called "greed".
Complaints have been coming in about severe price gouging on our Fuente Fuente OpusX®, pricing, which is both unfair and unconscionable to the consumer and to us as a manufacturer and supplier. We sell our Fuente Fuente OpusX® to you at an established fair price, in return we feel that you will sell the cigars to the consumer at a fair price which is in line with other cigars with similar costs.
Price gouging not only reflects badly upon the seller but we find that in time, people often blame the manufacturer, despite his opposition to this practice.
This is often brought about by retailers selling Fuente Fuente OpusX® to other retailers by the box and, in turn, they are sold at greatly marked up prices. We are asking all of our selected retailers to avoid this practice and avoid the practice of price gouging whenever and wherever it exists.
We appreciate your cooperation and understanding in fighting this problem. Please alert us of any flagrant violations that you are aware of.
We only ask that you sell our products "In Good Faith".