"The Edición Regional program sees Habanos S.A., the marketing and distribution company behind Cuban cigars, create unique, limited vitolas for its distributors around the world. Sizes must be those that are in the Habanos S.A. portfolio, but not amongst the regular production offerings for the brand, although some discontinued regular sizes can be created. New vitolas created for a certain brand are also not eligible to be used. In addition, the “global” brands—i.e. Cohiba, H. Upmann, Hoyo de Monterrey, José L. Piedra, Montecristo, Partagás and Romeo y Julieta—are not eligible to be made into an Edición Regional.
Since 2012, distributors have been limited to a single release per year, a change from prior years when some distributors would receive multiple releases per year. Distributors are the ones to initiate the idea of a new release, and the cost for any new Edición Regional must be underwritten by the distributor. There is no guarantee that any particular region will get a new release in a given year."
