AVB
Jesus of Cool, I'm bad, I'm nationwide
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- Nov 14, 2003
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NEW YORK (AP) -- The makers of Coors and Miller plan to combine their U.S. brewing operations in an effort to compete better against industry-leader Anheuser-Busch.
The joint venture announced Tuesday will be known as MillerCoors and will have responsibility for selling brands like Miller Lite and Coors Light in the U.S. Under the terms of the agreement, the companies said they will conduct all of their U.S. business exclusively through the venture.
The companies project MillerCoors will have combined annual beer sales of 69 million U.S. barrels with revenue of about $6.6 billion.
The joint venture announced Tuesday will be known as MillerCoors and will have responsibility for selling brands like Miller Lite and Coors Light in the U.S. Under the terms of the agreement, the companies said they will conduct all of their U.S. business exclusively through the venture.
The companies project MillerCoors will have combined annual beer sales of 69 million U.S. barrels with revenue of about $6.6 billion.