I think that B&M's really try to push these cigars because the quantity of cigars they come in per-box is a lot, from what I understand. If I'm not mistaken, I think each box/case comes with 120 cigars.
I haven't tried one, but I heard they were good. Very strong cocoa/coffee profile, according to the owner of the B&M. They were also $14 at my local B&M, which was part of the reason I passed and bought something else. As for the shape, the press on these cigars are INSANE. Sharpest 90 degree edges I've ever seen on a cigar in my life!!