The site is designed with advertising revenue in mind, hence the reason for so many ads. With all the hype, I was expecting something more dramatic. I believe the remaining sites/forums that he purchased will be merged by the end of the month. Sadly, I see this as a way to make a quick buck - buy up as many forums as possible, load the site with ads, and hopefully make a few bucks within the first couple of years. We'll see how long it lasts.