I do enjoy a good rye whiskey but the flashy modern bottle design and marketing scheme worry me. At $50 a bottle I am not paying for a fancy bottle, I want a good whiskey.
Deerfield, Ill. – October 23, 2008 – Beam Global Spirits & Wine, Inc., (NYSE: FO) a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company’s first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (rī)1 (pronounced “rye one”) is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.
“The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1,” said Mara Melamed, Brand Manager, (rī)1. “(rī)1 is a cutting-edge spirit for today’s top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit.”
Bottled at 92 proof, (rī)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.
Spirits expert F. Paul Pacult, editor of F. Paul Pacult’s Spirit Journal, reports rye whiskey is experiencing new found popularity. "Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits.”
Whether serving as the base of traditional cocktails, such as the (rī) 1 Manhattan, or the foundation of new signature recipes like the Rising Sun (½ part (rī)1, ½ part fresh lemon juice and ½ part orange juice), (rī)1 offers a smooth alternative to the cocktail scene.
(rī)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (rī)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)2 and (rī)3, are planned to create a complete product line. For more information, visit www.ri1whiskey.com.
